4/7/2024 0 Comments Coca cola press releaseBy June, that number grew to 8,000 calls a day, a volume that forced the company to hire extra operators. Within weeks of the announcement, the company was fielding 5,000 angry phone calls a day. New Coke left a bitter taste in the mouths of the company’s loyal customers. Pepsi gave its employees the day off and declared victory in full-page newspaper advertisements that boasted, ‘‘After 87 years of going at it eyeball to eyeball, the other guy just blinked.’’ On the New York Stock Exchange, shares of Coca-Cola dropped, while those of its rival rose. While Goizueta and Keough toasted each other with cans of New Coke, the news was already beginning to fall flat. WATCH: Season 1 of The Food That Built America without signing in. How Colin Powell's Service in Vietnam Shaped His Leadership
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